Imperial College London

Professor Eduardo B. Andrade

Business School

Professor of Marketing
 
 
 
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Contact

 

e.andrade Website

 
 
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Location

 

397BBusiness School BuildingSouth Kensington Campus

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Summary

 

Publications

Publication Type
Year
to

55 results found

Furst R, Goldszmidt R, Andrade EB, Vieites Y, Andretti B, Ramos GAet al., 2024, Longitudinal attenuation in political polarization: Evidence from COVID-19 vaccination adherence in Brazil, Social Science & Medicine, Pages: 116783-116783, ISSN: 0277-9536

Journal article

Vieites Y, Ferreira CM, Goldszmidt R, Andrade EBet al., 2024, Stigmatizing deferrals disproportionally reduce donor return rates: evidence from Brazil, Vox Sanguinis: international journal of transfusion medicine, ISSN: 0042-9007

Background and ObjectivesPrior research has shown that temporary deferrals negatively influence donor return rates, but it remains unknown the extent to which these effects vary across reasons for deferral. We investigate whether deferrals differ in their degree of perceived stigmatization and, if so, how being deferred for stigmatizing (vs. non-stigmatizing) reasons affects subsequent donation behaviour.Materials and MethodsWe examined whether reasons for deferral vary on their perceived level of stigmatization through an online survey (n = 400). Furthermore, we used a dataset encompassing 25 years of donation records from the state-run blood collection agency (BCA) from Rio de Janeiro, Brazil, to investigate how stigmatizing (vs. non-stigmatizing) reasons for deferral affected return rates of 82,648 donors over a 60-month follow-up period.ResultsBeing deferred for sex- and drug-related reasons was perceived as much more stigmatizing than other reasons for deferral (odds ratio = 3.14, 95% confidence interval [CI]: 2.33–4.25). Controlling for multiple observables, prospective donors were less likely to return to the BCA when deferred for stigmatizing (vs. non-stigmatizing) reasons (adjusted hazard ratio = 0.87, 95% CI: 0.83–0.93).ConclusionDonors perceive deferrals motivated by sex- and drug-related reasons as particularly stigmatizing, which is negatively associated with donor return rates. BCAs may want to pay special attention when communicating stigmatizing reasons for deferral to prospective donors.

Journal article

Jacob J, Vieites Y, Goldszmidt R, Andrade EBet al., 2022, Expected Socioeconomic-Status-Based Discrimination Reduces Price Sensitivity Among the Poor, JOURNAL OF MARKETING RESEARCH, Vol: 59, Pages: 1083-1100, ISSN: 0022-2437

Journal article

Ferreira CM, Vieites Y, Goldszmidt R, Andrade EBet al., 2022, The effect of temporary deferrals on donor return: A 26-year assessment in a setting without retention activities, TRANSFUSION, Vol: 62, Pages: 1583-1593, ISSN: 0041-1132

Journal article

Vieites Y, Goldszmidt R, Andrade EB, 2022, Social Class Shapes Donation Allocation Preferences, JOURNAL OF CONSUMER RESEARCH, Vol: 48, Pages: 775-795, ISSN: 0093-5301

Journal article

Neufeld LM, Andrade EB, Suleiman AB, Barker M, Beal T, Blum LS, Demmler KM, Dogra S, Hardy-Johnson P, Lahiri A, Larson N, Roberto CA, Rodriguez-Ramirez S, Sethi V, Shamah-Levy T, Strommer S, Tumilowicz A, Weller S, Zou Zet al., 2022, Food choice in transition: adolescent autonomy, agency, and the food environment, LANCET, Vol: 399, Pages: 185-197, ISSN: 0140-6736

Journal article

Vieites Y, Ramos GA, Andrade EB, Pereira C, Medeiros Aet al., 2021, Can Self-Protective Behaviors Increase Unrealistic Optimism? Evidence From the COVID-19 Pandemic, JOURNAL OF EXPERIMENTAL PSYCHOLOGY-APPLIED, Vol: 27, Pages: 621-631, ISSN: 1076-898X

Journal article

Goldszmidt R, Petherick A, Andrade EB, Hale T, Furst R, Phillips T, Jones Set al., 2021, Protective Behaviors Against COVID-19 by Individual Vaccination Status in 12 Countries During the Pandemic, JAMA NETWORK OPEN, Vol: 4, ISSN: 2574-3805

Journal article

Petherick A, Goldszmidt R, Andrade EB, Furst R, Hale T, Pott A, Wood Aet al., 2021, A worldwide assessment of changes in adherence to COVID-19 protective behaviours and hypothesized pandemic fatigue, NATURE HUMAN BEHAVIOUR, Vol: 5, Pages: 1145-+, ISSN: 2397-3374

Journal article

Andretti B, Goldszmidt RB, Andrade EB, 2021, How changes in menu quality associate with subsequent expenditure on (un)healthy foods and beverages in school cafeterias: A three-year longitudinal study, PREVENTIVE MEDICINE, Vol: 146, ISSN: 0091-7435

Journal article

Mittelman M, Goncalves D, Andrade EB, 2020, Out of Sight, Out of Mind: Usage Frequency Considerations in Purchase Decisions, JOURNAL OF CONSUMER PSYCHOLOGY, Vol: 30, Pages: 652-659, ISSN: 1057-7408

Journal article

Ramos G, Vieites Y, Jacob J, Andrade EBet al., 2020, Political orientation and support for social distancing during the COVID-19 pandemic: evidence from Brazil, REVISTA DE ADMINISTRACAO PUBLICA, Vol: 54, Pages: 697-713, ISSN: 0034-7612

Journal article

Palmeira M, Andrade E, Sharifi S, Mao W, Jacob Jet al., 2020, The Influence of Arbitrary Breakpoints on Judgments of Maximum Output, JOURNAL OF CONSUMER PSYCHOLOGY, Vol: 30, Pages: 260-276, ISSN: 1057-7408

Journal article

Barros LSG, Zucco C, Andrade EB, Brogliato MSet al., 2020, From Visitors to Donors: How and Why Funding Rates Vary over Time in All-or-Nothing Noninvestment Crowdfunding Projects, JOURNAL OF THE ASSOCIATION FOR CONSUMER RESEARCH, Vol: 5, Pages: 117-127, ISSN: 2378-1815

Journal article

Ferreira CM, Goldszmidt R, Andrade EB, 2019, The short- and long-term impact of an incentive intervention on healthier eating: a quasi-experiment in primary- and secondary-school cafeterias in Brazil, 6th Workshop on Principles and Practice of Consistency for Distributed Data (PaPoC), Publisher: CAMBRIDGE UNIV PRESS, Pages: 1675-1685, ISSN: 1368-9800

Conference paper

Cohen JB, Eduardo B A, 2018, The ADF Framework: A Parsimonious Model for Developing Successful Behavior Change Interventions, Journal of Marketing Behavior, Vol: 3, Pages: 81-119

Journal article

Spassova G, Palmeira M, Andrade EB, 2018, A ratings pattern heuristic in judgments of expertise: When being right Looks wrong, ORGANIZATIONAL BEHAVIOR AND HUMAN DECISION PROCESSES, Vol: 147, Pages: 26-47, ISSN: 0749-5978

Journal article

Von Schuckmann J, Barros LSG, Dias RS, Andrade EBet al., 2018, From Slum Tourism to Smiley Selfies: The Role of Social Identity Strength in the Consumption of Morally Ambiguous Experiences, JOURNAL OF CONSUMER PSYCHOLOGY, Vol: 28, Pages: 192-210, ISSN: 1057-7408

Journal article

David IA, Krutman L, Fernandez-Santaella MC, Andrade JR, Andrade EB, Oliveira L, Pereira MG, Gomes FS, Gleiser S, Oliveira JM, Araujo RL, Volchan E, Braga Fet al., 2018, Appetitive drives for ultra-processed food products and the ability of text warnings to counteract consumption predispositions, Public Health Nutrition, Vol: 21, Pages: 543-557, ISSN: 1368-9800

ObjectiveThe present study aimed to (i) assess the appetitive drives evoked by the visual cues of ultra-processed food and drink products and (ii) investigate whether text warnings reduce appetitive drives and consumers’ reported intentions to eat or drink ultra-processed products.DesignIn Study I, a well-established psychometric tool was applied to estimate the appetitive drives associated with ultra-processed products using sixty-four image representations. Sixteen product types with four exemplars of a given product were included. Pictures from the International Affective Picture System (IAPS) served as controls. The two exemplars of each product type rated as more appetitive were selected for investigation in the second study. Study II assessed the impact of textual warnings on the appetitive drive towards these thirty-two exemplars. Each participant was exposed to two picture exemplars of the same product type preceded by a text warning or a control text. After viewing each displayed picture, the participants reported their emotional reactions and their intention to consume the product.SettingControlled classroom experimentsSubjectsUndergraduate students (Study I: n 215, 135 women; Study II: n 98, 52 women).ResultsIn Study I, the pictures of ultra-processed products prompted an appetitive motivation associated with the products’ nutritional content. In Study II, text warnings were effective in reducing the intention to consume and the appetitive drive evoked by ultra-processed products.ConclusionsThis research provides initial evidence favouring the use of text warnings as a public policy tool to curb the powerful influence of highly appetitive ultra-processed food cues.

Journal article

Mantovani D, Andrade EB, Prado PHM, 2018, The impact of goal (non)attainment on consumer preference through changes in regulatory focus, EUROPEAN JOURNAL OF MARKETING, Vol: 52, Pages: 637-655, ISSN: 0309-0566

Journal article

von Schuckmann J, S G Barros L, S Dias R, Andrade EBet al., 2017, From Slum Tourism to Smiley Selfies: The Role of Social Identity Strength in the Consumption of Morally Ambiguous Experiences, SSRN Electronic Journal

Journal article

Mittelman M, Andrade EB, 2017, Product order affects consumer preferences for variety bundles, EUROPEAN JOURNAL OF MARKETING, Vol: 51, Pages: 869-884, ISSN: 0309-0566

Journal article

Padua Junior FP, Prado PHM, Roeder SS, Andrade EBet al., 2016, What a Smile Means: Contextual Beliefs and Facial Emotion Expressions in a Non-verbal Zero-Sum Game, FRONTIERS IN PSYCHOLOGY, Vol: 7, ISSN: 1664-1078

Journal article

Andrade EB, Odean T, Lin S, 2016, Bubbling with Excitement: An Experiment*, REVIEW OF FINANCE, Vol: 20, Pages: 447-466, ISSN: 1572-3097

Journal article

Andrade E, 2015, Consumer Emotions, The Cambridge Handbook of Consumer Psychology, Publisher: Cambridge University Press, ISBN: 9781316416167

Book chapter

Goulart M, da Costa NCA, Andrade EB, Santos AAPet al., 2015, Hedging against embarrassment, JOURNAL OF ECONOMIC BEHAVIOR & ORGANIZATION, Vol: 116, Pages: 310-318, ISSN: 0167-2681

Journal article

Lee CJ, Andrade EB, 2015, Fear, excitement, and financial risk-taking, COGNITION & EMOTION, Vol: 29, Pages: 178-187, ISSN: 0269-9931

Journal article

Andrade EB, 2015, Consumer emotions, The Cambridge Handbook of Consumer Psychology, Editors: Norton, Rucker, Lamberton, Pages: 90-121, ISBN: 9781107069206

Consumer researchers have often pondered the relevance of the research published in the field (Pham, 2013; Sheth, 1982). This concern is exemplified by the recent remarks of the editors of the Journal of Consumer Research: “We encourage the authors to ‘make it meaningful’ by being specific about the relevance of their work to particular audiences, including but not limited to fellow academics” (Dahl, Fischer, Johar, & Morwitz, 2014, p. iii). This chapter therefore begins with a simple but important question: Why should we care about consumer emotions? In other words, are consumer emotions relevant to our understanding of consumer psychology? Why Consumer Emotions Matter: Prevalence and Power The answer to the preceding question is a resounding “yes,” for two main reasons: prevalence and power. Emotions are ubiquitous in consumer-related contexts. Companies systematically try to induce emotional reactions in consumers through incidental (e.g., store ambience; Kaltcheva & Weitz, 2006) and integral (e.g., brands; Thomson, MacInnis, & Park, 2005) sources. Additionally, positive and negative emotions are present at every step of the consumer behavior cycle, from search (Teixeira, Wedel, & Pieters, 2012), to evaluation (Holbrook & Batra, 1987), to choice (Luce, Payne, & Bettman, 1999), to consumption (Chan, van Boven, Andrade, & Ariely, 2013), and finally, to disposal (Grasmick, Bursik, & Kinsey, 1991). Emotions are not only prevalent but also powerful. For instance, in comparing reason-based and feeling-based evaluations of advertising material, Pham, Cohen, Pracejus, and Hughes (2001) found that feeling-based evaluations produced faster and more consistent judgments and that they were better predictors of the number and valence of thoughts about the target. Feeling-based assessments have also been shown to override (a) the impact of magnitude (e.g., number of items) on evaluations (Hsee & Rottenstre

Book chapter

Mittelman M, Andrade EB, Chattopadhyay A, Brendl CMet al., 2014, The Offer Framing Effect: Choosing Single versus Bundled Offerings Affects Variety Seeking, JOURNAL OF CONSUMER RESEARCH, Vol: 41, Pages: 953-964, ISSN: 0093-5301

Journal article

Andrade EB, Claro DP, Islam G, 2014, Misestimating Betting Behavior: The Role of Negative Asymmetries in Emotional Self Prediction, JOURNAL OF GAMBLING STUDIES, Vol: 30, Pages: 859-878, ISSN: 1050-5350

Journal article

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