Imperial College London
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DrElenaDalpiaz

Business School

Associate Professor of Strategy
 
 
 
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Contact

 

+44 (0)20 7594 1969e.dalpiaz

 
 
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Location

 

Business School BuildingSouth Kensington Campus

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Summary

 

Publications

Citation

BibTex format

@inbook{Bacco:2022:10.1108/S0733-558X20220000080008,
author = {Bacco, F and Dalpiaz, E},
booktitle = {Advances in Cultural Entrepreneurship},
doi = {10.1108/S0733-558X20220000080008},
pages = {113--136},
publisher = {Emerald},
title = {The perfume of traditions: entrepreneurship and the resurrection of extinct societal traditions},
url = {http://dx.doi.org/10.1108/S0733-558X20220000080008},
year = {2022}
}
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RIS format (EndNote, RefMan)

TY  - CHAP
AB  - Management research has begun to explore how cultural entrepreneurs use established or decliningsocietal traditions to create distinctive new ventures and products. In this study, we propose analternative pathway for creating entrepreneurial opportunities, i.e., through leveraging extinctsocietal traditions. Extinct traditions yield opportunities to create highly distinctive products andventures, yet their use entails substantial challenges. To understand how entrepreneurs cansuccessfully leverage extinct traditions, we investigate the case of The Merchant of Venice, anItalian venture founded in 2012 that produces luxury perfumes based on the perfume-makingtradition that flourished in Venice between the 16th and 18th centuries and disappearedafterwards. Our study illuminates how cultural entrepreneurs can leverage extinct societaltraditions by a) exhuming lost knowledge and practices, b) validating them as an authentic andappreciable tradition of a given community and territory, and c) elevating their meaningfulness ascore to place identity. Our study contributes to the literature on cultural entrepreneurship andtraditions by revealing the distinct challenges that resurrecting extinct traditions entail, enrichingthe understanding of types, goals, and processes of cultural entrepreneurship, and widening currentknowledge of the roles of tradition custodians.
AU  - Bacco,F
AU  - Dalpiaz,E
DO  - 10.1108/S0733-558X20220000080008
EP  - 136
PB  - Emerald
PY  - 2022///
SN  - 978-1-80262-208-9
SP  - 113
TI  - The perfume of traditions: entrepreneurship and the resurrection of extinct societal traditions
T1  - Advances in Cultural Entrepreneurship
UR  - http://dx.doi.org/10.1108/S0733-558X20220000080008
UR  - http://hdl.handle.net/10044/1/92627
ER  -
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