Imperial College London

Dr Esma Koca

Business School

Senior Teaching Fellow



+44 (0)20 7594 9136e.koca Website




City and Guilds BuildingSouth Kensington Campus





I am a researcher and a senior teaching fellow in the Analytics, Marketing and Operations group at Imperial College Business School. I received my PhD from the Analytics and Operations department at Imperial College Business School. I hold a Master's degree in Industrial Engineering. 

My broader research lies at the interface of analytics, marketing, and operations. I currently focus on digital economics, especially consumer behavior in the digital economy, platform strategy, and digital innovation, using the tools from game theory and business analytics. I am also studying healthcare applications and have taken part in Imperial College’s Covid-19 Response Team in 2020-2021.

I am currently teaching core and elective courses at the MSc Business Analytics programme of Imperial College Business School.



D’Aeth J, Ghosal S, Grimm F, et al., 2021, Optimal national prioritization policies for hospital care during the SARS-CoV-2 pandemic, Nature Computational Science, ISSN:2662-8457

Koca E, Valletti T, Wiesemann W, 2021, Designing digital rollovers: managing perceived obsolescence through release times, Production and Operations Management, ISSN:1059-1478

More Publications