Imperial College London

Dr Esma Koca

Business School

Senior Teaching Fellow



+44 (0)20 7594 9136e.koca Website




City and Guilds BuildingSouth Kensington Campus





I am a researcher and a senior teaching fellow in the Analytics, Marketing and Operations group at Imperial College Business School. I received my PhD from the Analytics and Operations department at Imperial College Business School. I hold a Master's degree in Industrial Engineering. 

My broader research lies at the interface of analytics, marketing, and operations. I currently focus on digital economics, especially consumer behavior in the digital economy, platform strategy, and digital innovation, using the tools from game theory and business analytics. I am also studying healthcare applications and have taken part in Imperial College’s Covid-19 Response Team in 2020-2021.

I am currently teaching core and elective courses at the MSc Business Analytics programme as well as full-time MBA programme of the Imperial College Business School.

Selected Publications

Journal Articles

D’Aeth J, Ghosal S, Grimm F, et al., 2022, Optimal hospital care scheduling during the SARS-CoV-2 pandemic, Management Science, ISSN:0025-1909

Koca E, Valletti T, Wiesemann W, 2021, Designing digital rollovers: managing perceived obsolescence through release times, Production and Operations Management, Vol:30, ISSN:1059-1478, Pages:3698-3712

D’Aeth J, Ghosal S, Grimm F, et al., 2021, Optimal national prioritization policies for hospital care during the SARS-CoV-2 pandemic, Nature Computational Science, Vol:1, ISSN:2662-8457, Pages:521-531

More Publications