Imperial College London

Professor Erkko Autio FBA

Business School

Chair in Technology Transfer and Entrepreneurship
 
 
 
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Contact

 

+44 (0)20 7594 1991erkko.autio CV

 
 
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Assistant

 

Ms Rachel Jury +44 (0)20 7594 5926

 
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Location

 

388Business School BuildingSouth Kensington Campus

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Summary

 

Business Models and Intellectual Property - BUSI97179

Aims

Business models explain how a business succeeds to create, deliver and capture value. They are about designing the organisation to enact an opportunity. While there are numerous entrepreneurial opportunities, the challenge is to create viable businesses through designing appropriate value propositions, profit formulas, resources, and processes. In this module, we focus on factors that go into crafting and structuring a business.

Some successes stem from the application of new technologies, others from new ways to package and charge for services that existing technologies can deliver. This module teaches students how to construct business models and explore new models. It looks at the forms of Intellectual Property (IP) available to innovators and entrepreneurs, examining how to obtain and enforce different forms of IP, in order to capture maximum value, now or in the future.

The module will be centred on case discussions drawn from diverse industries, allowing us to gain a broader understanding of entrepreneurship principles.

 

Role

Course Leader

Systematic Reviews - BUSI97161

Role

Course Leader