Business Models and Intellectual Property - BUSI97179
Business models explain how a business succeeds to create, deliver and capture value. They are about designing the organisation to enact an opportunity. While there are numerous entrepreneurial opportunities, the challenge is to create viable businesses through designing appropriate value propositions, profit formulas, resources, and processes. In this module, we focus on factors that go into crafting and structuring a business.
Some successes stem from the application of new technologies, others from new ways to package and charge for services that existing technologies can deliver. This module teaches students how to construct business models and explore new models. It looks at the forms of Intellectual Property (IP) available to innovators and entrepreneurs, examining how to obtain and enforce different forms of IP, in order to capture maximum value, now or in the future.
The module will be centred on case discussions drawn from diverse industries, allowing us to gain a broader understanding of entrepreneurship principles.
Systematic Reviews - BUSI97161