BibTex format
@inbook{Mellor:2009,
author = {Mellor, F},
booktitle = {Investigating Science Communication in the Information Age: Implications for Public Engagement and Popular Media},
editor = {Holliman and Whitelegg and Scanlon and Smidt and Thomas},
pages = {205--220},
publisher = {Oxford University Press},
title = {Image-music-text of popular science},
year = {2009}
}