Economics and Strategy for Innovation - BUSI97245
Technological change is a major challenge for firms that demands careful strategic planning in order to ensure the firm successfully negotiates the shifting technology landscape in which it operates. In order to sustain a competitive advantage, firms must also drive change themselves through the effective management of innovation. In this module, we will explore how firms create, manage, protect and capture value from technological innovations. There are a variety of tools and processes which can help firms benefit from their innovative endeavours, which will be discussed in the module. However, the management of innovation is inherently complex, and not every firm succeeds. The module will also highlight several reasons why some firms prosper from innovation, whereas others don’t. In addition, the policy landscape faced by firms is complex and we shall explore this and try to get some insights into the motivation of policy-makers.
Associate Course Leader