Imperial College London

DrGuyVoichek

Business School

Assistant Professor - Marketing
 
 
 
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Contact

 

g.voichek

 
 
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Location

 

377Business School BuildingSouth Kensington Campus

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Summary

 

Summary

I joined Imperial College Business School as an Assistant Professor of Marketing after completing my Ph.D. at Yale School of Management. My research interests include comparisons and hedonic contrast effects, time perception, the consequences of goal setting, and the causes of economic pessimism.

Publications

Journals

Han M, Voichek G, Zauberman G, 2023, COVID time: how quarantine affects feelings of elapsed time, Journal of the Association for Consumer Research, Vol:8, ISSN:2378-1823

Banker M, Miller M, Voichek G, et al., 2022, Prosocial nudges and visual indicators increase social distancing, but authoritative nudges do not., Proceedings of the National Academy of Sciences of Usa, Vol:119, ISSN:0027-8424, Pages:1-3

Voichek G, Novemsky N, 2021, Asymmetric hedonic contrast: pain is more contrast dependent than pleasure, Psychological Science, Vol:32, ISSN:0956-7976, Pages:1038-1046

More Publications