Summary
I joined Imperial College Business School as an Assistant Professor of Marketing after completing my Ph.D. at Yale School of Management. My research interests include comparisons and hedonic contrast effects, time perception, the consequences of goal setting, and the causes of economic pessimism.
Publications
Journals
Voichek G, Dana J, Newman GE, 2024, Efficiency Neglect: Why People Are Pessimistic About the Effects of Increasing Population, Journal of Experimental Psychology: General, ISSN:0096-3445
Han M, Voichek G, Zauberman G, 2023, COVID time: how quarantine affects feelings of elapsed time, Journal of the Association for Consumer Research, Vol:8, ISSN:2378-1823
Banker M, Miller M, Voichek G, et al., 2022, Prosocial nudges and visual indicators increase social distancing, but authoritative nudges do not., Proceedings of the National Academy of Sciences of Usa, Vol:119, ISSN:0027-8424, Pages:1-3
Voichek G, Novemsky N, 2021, Asymmetric hedonic contrast: pain is more contrast dependent than pleasure, Psychological Science, Vol:32, ISSN:0956-7976, Pages:1038-1046