Former Professor of Marketing and Strategy, Associate Dean for Executive Programmes, and Member of Management Board at ICBS. Previous academic positions include Professor of Strategy and Co-Director of the Centre on China Innovation at China Europe International Business School, Dean of Rotterdam School of Management - Erasmus University, and Harvard, UCLA, Cambridge Judge (Beckwith Professor of Marketing and Strategy) and London Business School (Professor of Strategy and Associate Dean, MBA). Former Lead Senior Fellow of the UK’s Advanced Institute of Management Research. Editorial Advisory Board of MIT Sloan Management Review. Previous business positions include Vice President and Director of Research & Innovation at Capgemini Consulting, senior manager at Price Waterhouse (USA), manager at Unilever, and various boards. Author of Pioneers, Hidden Champions, Change Makers and Underdogs: Lessons From China’s Innovators (2019), China’s Next Strategic Advantage: From Imitation to Innovation (2016), Strategic Transformation (2013), Managing Global Customers (2007), Asian Advantage: Key Strategies for Winning in the Asia-Pacific Region (1998), and Total Global Strategy (1992 and 2012). Over 100 publications, including in Strategic Management Journal, Harvard Business Review, MIT Sloan Management Review and California Management Review.
Current research on innovation in China.
Greeven MJ, Xin K, Yip GS, 2021, How Chinese Retailers Are Reinventing the Customer Journey Five lessons for Western companies, Harvard Business Review, Vol:99, ISSN:0017-8012, Pages:84-+
Greeven MJ, Yip GS, 2021, Six paths to Chinese company innovation, Asia Pacific Journal of Management, Vol:38, ISSN:0217-4561, Pages:17-33
Yip G, Greeven M, Wei W, 2019, Understanding China’s Next Wave of Innovation,, Mit Sloan Management Review, ISSN:1532-9194
Prashantham S, Yip GS, 2016, Engaging With Startups in Emerging Markets, Mit Sloan Management Review, Vol:58, ISSN:1532-9194, Pages:51-56