Imperial College London

ProfessorGeorgeYip

Business School

Emeritus Professor of Marketing and Strategy
 
 
 
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Contact

 

g.yip Website CV

 
 
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Assistant

 

Miss Donna Sutherland-Smith +44 (0)20 7594 1916

 
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Location

 

298Business School BuildingSouth Kensington Campus

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Summary

 

Publications

Publication Type
Year
to

16 results found

Greeven MJ, Xin K, Yip GS, 2021, How Chinese Retailers Are Reinventing the Customer Journey Five lessons for Western companies, HARVARD BUSINESS REVIEW, Vol: 99, Pages: 84-+, ISSN: 0017-8012

Journal article

Greeven MJ, Yip GS, 2021, Six paths to Chinese company innovation, Asia Pacific Journal of Management, Vol: 38, Pages: 17-33, ISSN: 0217-4561

Based on two multi-year research streams involving extensive interviews with both Chinese and Western companies in China, this paper provides a perspective on the emerging paths of Chinese company innovation. We report on what we found to be six major paths to innovation taken by Chinese companies. While all these paths have also been taken by many Western companies, we discuss here the unique Chinese adaptation or intensification of each approach. Our findings indicate that the innovation advantages of Chinese companies may well be in the creative combinations of available innovation practices. We conclude with views on the future of innovation in China and directions for future research.

Journal article

Yip G, Greeven M, Wei W, 2019, Understanding China’s Next Wave of Innovation, Mit Sloan Management Review, ISSN: 1532-9194

Journal article

Prashantham S, Yip GS, 2016, Engaging With Startups in Emerging Markets, MIT SLOAN MANAGEMENT REVIEW, Vol: 58, Pages: 51-56, ISSN: 1532-9194

Journal article

Rui H, Yip GS, Prashantham S, 2010, How Different Are Chinese Foreign Acquisitions? Adding an Indian Comparison, FOREIGN DIRECT INVESTMENTS FROM EMERGING MARKETS: THE CHALLENGES AHEAD, Editors: Sauvant, McAllister, Publisher: PALGRAVE, Pages: 173-195, ISBN: 978-0-230-10021-3

Book chapter

Yip GS, Devinney TM, Johnson G, 2009, Measuring Long Term Superior Performance <i>The UK</i>'<i>s Long</i>-<i>Term Superior Performers 1984</i>-<i>2003</i>, LONG RANGE PLANNING, Vol: 42, Pages: 390-413, ISSN: 0024-6301

Journal article

Richard PJ, Devinney TM, Yip GS, Johnson Get al., 2009, Measuring Organizational Performance: Towards Methodological Best Practice, Journal of Management, Vol: 35, Pages: 718-804, ISSN: 0149-2063

<jats:p>Organizational performance is one of the most important constructs in management research. Reviewing past studies reveals a multidimensional conceptualization of organizational performance related predominately to stakeholders, heterogeneous product market circumstances, and time. A review of the operationalization of performance highlights the limited effectiveness of commonly accepted measurement practices in tapping this multidimensionality. Addressing these findings requires researchers to (a) possess a strong theoretical rationale on the nature of performance (i.e., theory establishing which measures are appropriate to the research context) and (b) rely on strong theory as to the nature of measures (i.e., theory establishing which measures should be combined and the method for doing so). All management research on performance should explicitly address these two requirements. The authors conclude with a call for research that examines triangulation using multiple measures, longitudinal data and alternative methodological formulations as methods of appropriately aligning research contexts with the measurement of organizational performance.</jats:p>

Journal article

Singh K, Yip GS, 2000, Strategic lessons from the Asian crisis, LONG RANGE PLANNING, Vol: 33, Pages: 706-729, ISSN: 0024-6301

Journal article

Yip GS, Biscarri JG, Monti JA, 2000, The role of the internationalization process in the performance of newly internationalizing firms, JOURNAL OF INTERNATIONAL MARKETING, Vol: 8, Pages: 10-35, ISSN: 1069-031X

Journal article

JOHANSSON JK, YIP GS, 1994, EXPLOITING GLOBALIZATION POTENTIAL - UNITED-STATES AND JAPANESE STRATEGIES, STRATEGIC MANAGEMENT JOURNAL, Vol: 15, Pages: 579-601, ISSN: 0143-2095

Journal article

YIP GS, 1989, GLOBAL STRATEGY - IN A WORLD OF NATIONS, SLOAN MANAGEMENT REVIEW, Vol: 31, Pages: 29-41, ISSN: 0019-848X

Journal article

YIP GS, LOEWE PM, YOSHINO MY, 1988, HOW TO TAKE YOUR COMPANY TO THE GLOBAL MARKET, COLUMBIA JOURNAL OF WORLD BUSINESS, Vol: 23, Pages: 37-48, ISSN: 0022-5428

Journal article

YIP GS, 1983, WHAT THE SLAVE SAID, FORTUNE, Vol: 107, Pages: 24-24, ISSN: 0015-8259

Journal article

YIP GS, 1982, GATEWAYS TO ENTRY, HARVARD BUSINESS REVIEW, Vol: 60, Pages: 85-92, ISSN: 0017-8012

Journal article

YIP GS, 1982, DIVERSIFICATION ENTRY - INTERNAL DEVELOPMENT VERSUS ACQUISITION, STRATEGIC MANAGEMENT JOURNAL, Vol: 3, Pages: 331-345, ISSN: 0143-2095

Journal article

Greeven MJ, Xin K, Yip GS, <i>How Chinese Companies Are Reinventing Management</i> They prioritize autonomy at scale, internal digital platforms, and a clear project focus., HARVARD BUSINESS REVIEW, Vol: 101, Pages: 104-112, ISSN: 0017-8012

Journal article

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