Imperial College London

ProfessorGeorgeYip

Business School

Emeritus Professor of Marketing and Strategy
 
 
 
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Contact

 

g.yip Website CV

 
 
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Assistant

 

Miss Donna Sutherland-Smith +44 (0)20 7594 1916

 
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Location

 

298Business School BuildingSouth Kensington Campus

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Summary

 

Publications

Publication Type
Year
to

13 results found

Greeven MJ, Xin K, Yip GS, 2021, How Chinese Retailers Are Reinventing the Customer Journey Five lessons for Western companies, HARVARD BUSINESS REVIEW, Vol: 99, Pages: 84-+, ISSN: 0017-8012

Journal article

Greeven MJ, Yip GS, 2021, Six paths to Chinese company innovation, Asia Pacific Journal of Management, Vol: 38, Pages: 17-33, ISSN: 0217-4561

Based on two multi-year research streams involving extensive interviews with both Chinese and Western companies in China, this paper provides a perspective on the emerging paths of Chinese company innovation. We report on what we found to be six major paths to innovation taken by Chinese companies. While all these paths have also been taken by many Western companies, we discuss here the unique Chinese adaptation or intensification of each approach. Our findings indicate that the innovation advantages of Chinese companies may well be in the creative combinations of available innovation practices. We conclude with views on the future of innovation in China and directions for future research.

Journal article

Yip G, Greeven M, Wei W, 2019, Understanding China’s Next Wave of Innovation, Mit Sloan Management Review, ISSN: 1532-9194

Journal article

Prashantham S, Yip GS, 2016, Engaging With Startups in Emerging Markets, MIT SLOAN MANAGEMENT REVIEW, Vol: 58, Pages: 51-56, ISSN: 1532-9194

Journal article

Yip GS, Devinney TM, Johnson G, 2009, Measuring Long Term Superior Performance The UK's Long-Term Superior Performers 1984-2003, LONG RANGE PLANNING, Vol: 42, Pages: 390-413, ISSN: 0024-6301

Journal article

Singh K, Yip GS, 2000, Strategic lessons from the Asian crisis, LONG RANGE PLANNING, Vol: 33, Pages: 706-729, ISSN: 0024-6301

Journal article

Yip GS, Biscarri JG, Monti JA, 2000, The role of the internationalization process in the performance of newly internationalizing firms, JOURNAL OF INTERNATIONAL MARKETING, Vol: 8, Pages: 10-35, ISSN: 1069-031X

Journal article

JOHANSSON JK, YIP GS, 1994, EXPLOITING GLOBALIZATION POTENTIAL - UNITED-STATES AND JAPANESE STRATEGIES, STRATEGIC MANAGEMENT JOURNAL, Vol: 15, Pages: 579-601, ISSN: 0143-2095

Journal article

YIP GS, 1989, GLOBAL STRATEGY - IN A WORLD OF NATIONS, SLOAN MANAGEMENT REVIEW, Vol: 31, Pages: 29-41, ISSN: 0019-848X

Journal article

YIP GS, LOEWE PM, YOSHINO MY, 1988, HOW TO TAKE YOUR COMPANY TO THE GLOBAL MARKET, COLUMBIA JOURNAL OF WORLD BUSINESS, Vol: 23, Pages: 37-48, ISSN: 0022-5428

Journal article

YIP GS, 1983, WHAT THE SLAVE SAID, FORTUNE, Vol: 107, Pages: 24-24, ISSN: 0015-8259

Journal article

YIP GS, 1982, DIVERSIFICATION ENTRY - INTERNAL DEVELOPMENT VERSUS ACQUISITION, STRATEGIC MANAGEMENT JOURNAL, Vol: 3, Pages: 331-345, ISSN: 0143-2095

Journal article

YIP GS, 1982, GATEWAYS TO ENTRY, HARVARD BUSINESS REVIEW, Vol: 60, Pages: 85-92, ISSN: 0017-8012

Journal article

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