ProfessorGeorgeYip

Business School

Emeritus Professor of Marketing and Strategy

Contact

g.yip Website CV

Assistant

Miss Donna Sutherland-Smith +44 (0)20 7594 1916

Location

298Business School BuildingSouth Kensington Campus

Summary

Publications

Citation

BibTex format

@article{Greeven:2021,
author = {Greeven, MJ and Xin, K and Yip, GS},
journal = {HARVARD BUSINESS REVIEW},
pages = {84--+},
title = {How Chinese Retailers Are Reinventing the Customer Journey Five lessons for Western companies},
url = {https://www.webofscience.com/api/gateway?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000691637800019&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=a2bf6146997ec60c407a63945d4e92bb},
volume = {99},
year = {2021}
}

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RIS format (EndNote, RefMan)

TY  - JOUR
AU  - Greeven,MJ
AU  - Xin,K
AU  - Yip,GS
EP  - 84
PY  - 2021///
SN  - 0017-8012
SP  - 84
TI  - How Chinese Retailers Are Reinventing the Customer Journey Five lessons for Western companies
T2  - HARVARD BUSINESS REVIEW
UR  - https://www.webofscience.com/api/gateway?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000691637800019&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=a2bf6146997ec60c407a63945d4e92bb
VL  - 99
ER  -

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