Entrepreneurship - BUSI97090
Aims
Entrepreneurship is a pattern of behaviour that enables us to recognise and evaluate opportunities, as well as to mobilise the resources necessary to pursue them. These tasks are complex and challenging. Opportunities are fleeting and often difficult to evaluate before action. Resources are scarce and often controlled by others. There is always threat of competition – especially if the opportunity turns out to be attractive. Demand and technological uncertainty can be also considerable. The new entrant needs to overcome credibility deficit to access and mobilise resources. Entrepreneurs need considerable skill and strategic ability to overcome these hurdles, while avoiding multiple pitfalls.
The above said, entrepreneurship is not limited to the creation of new ventures only. In today’s dynamic economic landscape, virtually all organisations face the challenge of recognising and effectively addressing opportunities. Established companies need to constantly re-invent themselves, as otherwise they will be left behind. Public-sector organisations need to learn how to behave proactively and in an opportunity-seeking fashion. Even the academia faces the challenge of finding and addressing relevant problems and translating their findings into potentially useful application. Therefore, the skills of opportunity recognition, evaluation and pursuit are in high demand regardless of occupational choice.
Role
Course Leader
Business Plan Competition - BUSI97091
Aims
The introductory module, BS0446 Entrepreneurship, prepares the students for (amongst other things) writing a business plan. The Business Plan Competition module involves groups of students researching and writing a business plan, and presenting it to their peers and a panel of academic and investor judges.
Role
Lecturer