Imperial College London

DrIleanaStigliani

Business School

Associate Professor of Design and Innovation
 
 
 
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Contact

 

+44 (0)20 7594 9228i.stigliani

 
 
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Location

 

395Business School BuildingSouth Kensington Campus

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Summary

 

Design for Business Transformation - BUSI97452

Aims

Module Description

 
Companies around the world are realizing that good design is good business. The increasing awareness of how design can help create value for companies is definitely leading more and more firms, in industries ranging from home appliances to transportation, from food and beverage to consumer electronics, to attempt to use design as a source of competitive advantage. Clever design often makes the difference between the success and failure of innovative entrepreneurial ideas, as it can help firms make not only better products and services, but also better business decisions. However, one-time investments or occasional contracting of design superstars to revamp a product line may produce only ephemeral results. Good design stems from a systematic approach to design. 
Many entrepreneurs, product developers, marketers, and service managers, though, still lack the preparation to fully take advantage of the benefits of design and designers. Research shows that this lack of preparation is among the most common causes for failures in design-business collaborations. This module, therefore, will introduce participants to design thinking and practice, and will provide them with concepts and tools to improve their capacity to manage the collaboration with designers in the development of new products and services.
 
Module Aims and Objectives
 
This module builds on the core “Innovation, Entrepreneurship and Design (IE&D)” module of the MBA, of which it represents a deeper and more elaborate version. It aims at providing a deep understanding of how firms can leverage upon design and designers to stimulate innovation and to build competitive advantage, as well as of the managerial challenges they encounter as they do so.
 

Role

Course Leader

Qualitative Research Methods - BUSI97167

Aims

The course covers research methods required in inductive and grounded theory building research. We will cover the whole research process, including research design, data collection, data analysis, theory building, writing up as well as reviewing papers and responding to referees.

Methods and approaches discussed will encompass: single and multiple case study designs, process studies, content analytical studies, ethnography; interviewing, observation, archival data collection; coding, narrative analysis; semiotics, hermeneutics, phenomenology.

The course will be essential for those who wish to author qualitative research but will also be useful for quantitative researchers, particularly as more papers in top journals are either mixed method or use qualitative insights for hypothesis building. 

The course will be highly practical. As part of the course, you will carry out a mini-research project, allowing you to practice all the required skills straightaway. Participants will also be required to read exemplary studies and discuss them in class. 

 

Role

Course Leader

Design Thinking for Innovation - BUSI97180

Aims

In this module we explore new and advanced approaches to understanding design, creativity, design-driven innovation, and consumers’ behaviour.

The module aims to equip students with an understanding of the contemporary challenges in the management of design and design-driven innovation. Moreover, it is concerned with understanding how firms develop, acquire and exploit design and innovation, and how innovations are adopted and consumed by users. The module provides evidence of different approaches based on real-world examples and experiences of leading international organisations from around the world.

The management of design and design-driven innovation is one of the most important and challenging aspects of modern organisation. Innovation is the fundamental driver of competitiveness and it plays a significant role in improving the quality of life. Design is a critical aspect in the success or failure of new products and services, while "design thinking" is now being applied to the structure of organisations and their inter-relationships with others. Therefore, understanding design can not only help firms make better and more user-friendly products and services, but also better business decisions.

Design and innovation are inherently difficult, uncertain and risky, and most new technologies fail to be translated into useable and popular products and services. Given this fact, it is essential that students understand the strategies, tools and techniques for managing innovation and design, particularly as the management of these often requires a different set of management skills from those employed in everyday business administration. The module draws upon the recent research of the Innovation and Entrepreneurship Group at Imperial College Business School, as well as our collaborations, especially that with the Royal College of Art through Design London.
 

Role

Course Leader

Design Thinking and Innovative Problem Solving - BUSI97392

Role

Course Leader