Imperial College London

Dr Juan Pablo Bermúdez

Faculty of EngineeringDyson School of Design Engineering

Research Associate



+44 (0)7454 476 897j.bermudez Website




ChemistrySouth Kensington Campus





I am a philosopher and cognitive scientist working on the issue of control: How do we exert control over our actions? What are the limits of that control? And what are the ethical and political implications of our limitations, as they intersect with social contexts and new technologies?

At Imperial's Dyson School, my work currently focuses on creating tools that enable the design of autonomy-supportive artificial intelligence. This involves identifying the boundaries of responsible AI-based influence, building a classification of mental harms, and building tools that developers and designers can use to check whether their AI systems support or hinder human autonomy.

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Bermudez J, 2023, What is the feeling of effort about?, Australasian Journal of Philosophy, ISSN:0004-8402

Bermúdez JP, Massin O, 2023, Efforts and Their Feelings, Philosophy Compass, Vol:18, Pages:1-12

Irving ZC, Bridges J, Glasser A, et al., 2022, Will-Powered: Synchronic Regulation Is the Difference Maker for Self-Control, Cognition, Vol:225, ISSN:0010-0277, Pages:105154-105154


Widjaya MA, Bermudez J, Moradbakhti L, et al., Drivers of trust in generative AI-powered voice assistants: the role of references, 36th International BCS Human-Computer Interaction Conference

Bermudez J, Nyrup R, Deterding S, et al., 2023, What is a subliminal technique? An ethical perspective on AI-driven influence, 2023 IEEE International Symposium on Ethics in Science, Technology and Engineering, IEEE, Pages:1-10

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