Imperial College London


Business School

Senior Teaching Fellow - Marketing and Strategy



j.eteen Website




E3.05Business School BuildingSouth Kensington Campus





James is a Senior Teaching Fellow in Marketing and Strategy. He teaches modules in strategy, marketing and management to postgraduate students.  

James brings a extensive consulting and lecturing experience to his role. His teaching builds on a 24-year management consulting career, including several years as an equity partner at a leading global consulting firm.

James was a Visiting Lecturer at Imperial College for several years prior to joining as a Senior Teaching Fellow in 2019.


James was formerly Co-Lead Partner of the EY (Ernst & Young) UK Strategy Practice. He advised some of the world's leading multinationals, mid-cap companies and private equity firms on strategic growth and performance improvement initiatives as well as M&A and organisational change topics.

James started his consulting career at Andersen Consulting in 1996 and has since worked on client engagements around the world. He has advised leading consumer products, technology, services and retail firms, including Diageo, Pepsico, Mondelez, DHL, Shell, Sony Computer Entertainment, Samsung and Aldi. 


James teaches at several institutions as an Adjunct Professor and Visiting Fellow. At Hult International Business School he taught consulting and entrepreneurship modules on all London campus graduate programmes from 2014-2020. He was also Discipline Lead for Business Challenges across five campuses. In 2021, James will teach MBA electives in Marketing at Cambridge Judge Business School.


James established a consulting firm, Alexander Partners, in 2014. He advises senior clients across industries on topics including market assessment, revenue growth optimisation, overcoming disruptive threats and organisation redesign. Working with a network of like-minded firms, James is able to deliver a range of services to his clients. Beyond project and board advisory work, James is also a mentor to CEOs, entrepreneurs and business leaders.


Teaching Excellence Award, Imperial College Business School 2020.

MCA/Sunday Times "Strategy Consultant of the Year" 2007.


James enjoys travel and consumer technology. He is a keen follower of motorcycling and motorsport in general. James was formerly a member of the BRDC track-side Incident Team at Silverstone for Formula One and club races (1991-8),