Imperial College London


Business School

Senior Teaching Fellow - Marketing and Strategy



j.eteen Website




E3.05Business School BuildingSouth Kensington Campus





James is a Senior Teaching Fellow in Marketing and Strategy. He teaches modules in strategy, marketing and management to postgraduate students.  

James brings a extensive consulting and lecturing experience to his role. His teaching builds on a 26-year management consulting career, including several years as an equity partner at a leading global consulting firm.

James was a Visiting Lecturer for three years prior to joining Imperial College on a permanent basis in 2019.


James was formerly Co-Lead Partner of the EY (Ernst & Young) UK Strategy Practice. He has advised some of the world's leading multinationals, mid-cap companies and private equity firms on strategic growth and performance improvement initiatives as well as M&A and organisational change topics.

James started his consulting career at Andersen Consulting in 1996 and has since worked on client engagements around the world, notably for consumer products, technology, services and retail firms. Clients have included Diageo, Pepsico, Mondelez, DHL, Shell, Sony Computer Entertainment, Samsung and Aldi. 


James lectures at leading academic institutions as an Adjunct Professor and Visiting Fellow. He teaches MBA electives in Global Marketing at Cambridge Judge Business School. At Hult International Business School he taught a core academic module on all London campus graduate programmes from 2014-2020. He was also Discipline Lead for Business Challenges across the five Hult international campuses. 


James established a consulting firm, Alexander Partners, in 2014. The firm advises senior clients across industries on topics including market assessment, revenue growth optimisation, overcoming disruptive threats and organisation redesign. Working with a network of like-minded partner firms, James is able to deliver a range of services to his clients. James is also a mentor to CEOs, entrepreneurs and business leaders.


Teaching Excellence Award (Imperial College) 2021

Teaching Excellence Award (Imperial College) 2020

Strategy Consultant of the Year (MCA/Sunday Times) 2007


James enjoys travel, consumer technology and online gaming. He is a keen follower of motorsport and was a member of the BRDC trackside Incident Team (Fire Marshal) at Silverstone for Formula One and club races (1991-8).