Imperial College London


Business School

Assistant Professor of Marketing



+44 (0)20 7594 7571j.hattula Website




389Business School BuildingSouth Kensington Campus





  • Honorable Mention, EMAC McKinsey Marketing Dissertation Award, 2013
  • “Stiftung Marketing” at the University of Mannheim, Award for excellent research results in graduate thesis “Methodological Problems of Customer Satisfaction Surveys – Classification and Empirical Investigation with Item Response Theory”, 2008

Membership of Professional Bodies

  • Association for Consumer Research (ACR)
  • INFORMS Society for Marketing Science (ISMS)
  • Society for Judgment and Decision Making (SJDM)


  • Grant for research on “Decision Making in the Age of Touch Interface”, Yale University, USA (International Short Visit; Co-Investigator: Ravi Dhar), Swiss National Science Foundation, 2014 - 2014
  • Grant for research on “Bridging the Separate Worlds of Marketing Science and Practice” (Co-Investigator: Sven Reinecke), The Basic Research Fund, University of St. Gallen, 2012 - 2013
  • Grant for Summer Institute on Bounded Rationality 2012, Berlin, Germany (Accommodation, Travel, and Attendance Grant), Max Planck Institute for Human Development, 2012
  • Grant for Visiting Scholarship, doctoral studies on “Social Influence on Managerial and Consumer Decision Making”, University of British Columbia, Vancouver, Canada (Co-Investigator: Darren W. Dahl), Swiss National Science Foundation, 2011 - 2012
  • Start-up grant for research on “Social Influence on the Adoption and Abandonment of Cultural Tastes” (Co-Investigator: Sven Reinecke), The Basic Research Fund, University of St. Gallen, 2010 - 2011
  • Grant for ICPSR courses in Quantitative Research Methods, University of Michigan, Ann Arbor, USA, Swiss National Science Foundation, 2009 - 2009