Publications
9 results found
Hattula JD, Herzog W, Dhar R, 2016, When Multi-Touch Interfaces Facilitate Judgment Confidence: The Role of Instrumental Need for Touch, Society for Consumer Psychology
Schmidt, Martin, Hattula, et al., 2016, Marketing Department’s Influence and Information Dissemination Within in a Firm: Evidence for an Inverted U-Shaped Relationship, 16th Biennial World Marketing Congress, Publisher: Springer, Pages: 22-22, ISSN: 2363-6173
Hattula JD, Herzog W, Dhar R, 2015, When Multi-Touch Interfaces Facilitate Judgment Confidence: The Role of Instrumental Need for Touch, 0th Triennial Invitational Choice Symposium 2016
Hattula, Johannes D, Herzog, et al., 2015, Managerial Empathy Facilitates Egocentric Predictions of Consumer Preferences, Journal of Marketing Research, Vol: 52, Pages: 235-252, ISSN: 1547-7193
Hattula, Johannes D, 2015, Interview: Putting Yourself in the Customer's Shoes Doesn't Work, Harvard Business Review, Vol: 93, Pages: 34-35, ISSN: 0017-8012
Hattula, Johannes D, Schmitz, et al., 2015, Is more always better? An investigation into the relationship between marketing influence and managers’ market intelligence dissemination, accepted for publication, International Journal of Research in Marketing, Vol: 32, ISSN: 0167-8116
Hattula, Johannes, Schmidt, et al., 2013, How does Marketing Department’s Influence Affect the Dissemination of Market Intelligence across the Firm? Evidence for an Inverted U-Shaped Relationship, EMAC European Marketing Academy Conference, Istanbul, Turkey
Hattula, Johannes, Herzog, et al., 2012, When Empathic Managers Become Consumers: A Self-Referential Bias, Association for Consumer Research North American Conference, Vancouver, British Columbia, Canada
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