Imperial College London

DrJohannesHattula

Business School

Assistant Professor of Marketing
 
 
 
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Contact

 

+44 (0)20 7594 7571j.hattula Website

 
 
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Location

 

389Business School BuildingSouth Kensington Campus

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Summary

 

Publications

Publication Type
Year
to

9 results found

Hattula JD, Herzog W, Dhar R, 2016, When Multi-Touch Interfaces Facilitate Judgment Confidence: The Role of Instrumental Need for Touch, Society for Consumer Psychology

Conference paper

Schmidt, Martin, Hattula, Johannes, Schmitz, Christian, Reinecke, Svenet al., 2016, Marketing Department’s Influence and Information Dissemination Within in a Firm: Evidence for an Inverted U-Shaped Relationship, 16th Biennial World Marketing Congress, Publisher: Springer, Pages: 22-22, ISSN: 2363-6173

Conference paper

Hattula JD, Herzog W, Dhar R, 2015, When Multi-Touch Interfaces Facilitate Judgment Confidence: The Role of Instrumental Need for Touch, 0th Triennial Invitational Choice Symposium 2016

Conference paper

Hattula, Johannes D, Herzog, Walter, Dahl, Darren W, Reinecke, Svenet al., 2015, Managerial Empathy Facilitates Egocentric Predictions of Consumer Preferences, Journal of Marketing Research, Vol: 52, Pages: 235-252, ISSN: 1547-7193

Journal article

Hattula, Johannes D, 2015, Interview: Putting Yourself in the Customer's Shoes Doesn't Work, Harvard Business Review, Vol: 93, Pages: 34-35, ISSN: 0017-8012

Journal article

Hattula, Johannes D, Schmitz, Christian, Schmidt, Martin, Reinecke, Svenet al., 2015, Is more always better? An investigation into the relationship between marketing influence and managers’ market intelligence dissemination, accepted for publication, International Journal of Research in Marketing, Vol: 32, ISSN: 0167-8116

Journal article

Hattula, Johannes, Schmidt, Martin, Schmitz, Christian, Reinecke, Svenet al., 2013, How does Marketing Department’s Influence Affect the Dissemination of Market Intelligence across the Firm? Evidence for an Inverted U-Shaped Relationship, EMAC European Marketing Academy Conference, Istanbul, Turkey

Conference paper

Hattula, Johannes, Herzog, Walter, Dahl, Darren W, Reinecke, Svenet al., 2012, When Empathic Managers Become Consumers: A Self-Referential Bias, Association for Consumer Research North American Conference, Vancouver, British Columbia, Canada

Conference paper

Hattula, Johannes, Herzog, Walter, Dahl, Darren W, Reinecke, Svenet al., 2011, When Empathic Managers Misunderstand Their Customers: Evidence for a Self-Referential Bias, INFORMS Marketing Science Conference, Boston, Massachusetts, USA

Conference paper

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