Imperial College London


Business School

Associate Professor of Operations



+44 (0)20 7594 9851j.wu CV




386ABusiness School BuildingSouth Kensington Campus





Jiahua Wu is an Associate Professor at Imperial College Business School. He received his Ph.D. in Operations Management from Rotman School of Management, University of Toronto. He also holds a Master in Electrical and Computer Engineering from University of Toronto, and a Bachelor in Electronic Engineering from Tsinghua University.  Jiahua's research interests include behavioral decision-making, revenue management, supply chain management and sharing economy.



Chen H, Hu M, Wu J, 2023, Intertemporal price discrimination via randomized promotions, Manufacturing and Service Operations Management, Vol:25, ISSN:1523-4614, Pages:1176-1194

Du L, Hu M, Wu J, 2022, Contingent stimulus in crowdfunding, Production and Operations Management, Vol:31, ISSN:1059-1478, Pages:3543-3558

Du L, Hu M, Wu J, 2021, Sales effort management under all-or-nothing constraint, Management Science, Vol:68, ISSN:0025-1909, Pages:5109-5126

Valletti T, Wu J, 2020, Consumer profiling with data requirements: structure and policy implications, Production and Operations Management, Vol:29, ISSN:1059-1478, Pages:309-329

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