Imperial College London

Dr Jan-Michael Ross

Business School

Assistant Professor



+44 (0)20 7594 5105jan.ross Website




283Business School BuildingSouth Kensington Campus





Jan Ross is Assistant Professor in the Department of Management & Entrepreneurship at Imperial College Business School. In times when environmental shocks (COVID-19, Brexit, technological change, shifting customer preferences, etc.) can lead to disruption of firms’ competitive advantage through increased rivalry and resource erosion, his research provides insights on how firms manage downside risk when competing in changing environments and how to capitalise on the upsides in uncertain environments. Jan's research combines strategic thinking with an entrepreneurial mindset to analyse the role of uncertainty for effective competitive strategies, market entry strategies, imitation and resource-allocation decisions. This work has relevance for firms seeking to navigate arising trade-offs in uncertain times, while building resilience and achieving sustainable business performance. 

Jan's research has been published in Academy of Management Journal, Journal of Product Innovation Management, MIT Sloan Management Review, Strategic Entrepreneurship Journal and Strategic Management Journal.

He has teaching experience in Strategy in Volatile and Uncertain Environments, Entrepreneurial Strategy, Global Business Management, Strategic Management of Technological Innovation, Strategic Product Management.

During the COVID-19 crisis, Jan co-organised a virtual workshop that was initially planned as a physical event. This short video shares some of the lessons learnt from designing and experimenting with new formats of academic interaction:

COVID-19 crisis: Lessons learnt from shifting a full-day (9 hours) academic conference online.

Brief vita:
Jan-Michael Ross studied Business Administration at the University of Kiel and University of Hohenheim in Germany. After graduating, he worked at Daimler AG in Van Development, Truck Product Creation, Procurement & Logistics, as well as in the Quality Management of the Mercedes Car Group. Jan was doctoral candidate at Zeppelin University and University of Augsburg. After his PhD, he joined as postdoc the Innovation & Entrepreneurship Department at Imperial College Business School and is now Assistant Professor in the Department of Management & Entrepreneurship (Strategy & OB Group).



Sharapov D, Ross J-M, 2019, Whom should a leader imitate? using rivalry-based imitation to manage strategic risk in changing environments, Strategic Management Journal, ISSN:0143-2095

Ross J, Fisch JH, 2018, How to Launch Products in Uncertain Markets, Mit Sloan Management Review, Vol:60, ISSN:1532-9194, Pages:61-64

Ross J-M, Fisch JH, Varga E, 2018, Unlocking the value of real options: how firm-specific learning conditions affect R&D investments under uncertainty, Strategic Entrepreneurship Journal, Vol:12, ISSN:1932-4391, Pages:335-353

Perkmann M, Fini R, Ross J, et al., 2015, Accounting for universities’ impact: using augmented data to measure academic engagement and commercialization by academic scientists, Research Evaluation, Vol:24, ISSN:1471-5449, Pages:380-391

Ross J-M, Sharapov D, 2015, When the leader follows: Avoiding dethronement through imitation, Academy of Management Journal, Vol:58, ISSN:0001-4273, Pages:658-679

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