BibTex format @article{Ross:2018,author = {Ross, J and Fisch, JH},journal = {MIT Sloan Management Review},pages = {61--64},title = {How to Launch Products in Uncertain Markets},volume = {60},year = {2018}} Download
RIS format (EndNote, RefMan) TY - JOURAU - Ross,JAU - Fisch,JHEP - 64PY - 2018///SN - 1532-9194SP - 61TI - How to Launch Products in Uncertain MarketsT2 - MIT Sloan Management ReviewVL - 60ER - Download