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BibTex format

@article{Fisch:2014,
author = {Fisch, JH and Ross, J-M},
journal = {Marketing ZFP - Journal of Research and Management},
pages = {151--159},
title = {Timing decisions in new product development for international markets: A review and directions for empirical research},
volume = {36},
year = {2014}
}

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RIS format (EndNote, RefMan)

TY  - JOUR
AB  - Choosing the “right” time is a broadly accepted success factor in new product development. However, the inconsistency of empirical findings on the timing of projects suggests that the range of relevant influencing factors is wider than expected. What factors do firms consider when they start the development of a new product and what shapes the decision to launch a new product on the market? In this paper, we summarise empirical and conceptual work on these timing decisions. Wepropose research consider the influencing factors as a necessary prior step before studies recommend a certain timing for new product development.
AU  - Fisch,JH
AU  - Ross,J-M
EP  - 159
PY  - 2014///
SP  - 151
TI  - Timing decisions in new product development for international markets: A review and directions for empirical research
T2  - Marketing ZFP - Journal of Research and Management
VL  - 36
ER  -

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Dr Jan-Michael Ross

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RIS format (EndNote, RefMan)