Jan's research studies the role of uncertainty and risk for imitation decisions, competitive interactions, entry, strategic revealing of information, and resource allocation decisions. His research builds on competitive dynamics, real options, and organisational learning to examine how decision makers manage exposures to different types of uncertainty (e.g., endogenous vs exogenous uncertainty; technological and market uncertainty). Research insights build on different contexts (e.g., pharmaceutical industry, Hollywood film studios, manufacturing, sports, oil & gas, universities), to address challenging puzzles of decision makers, such as whether to explore vs exploit, imitate vs innovate, focus vs diversify, delay vs commit, or stabilize vs create flexibility.
Insights from some of his research can be found under the following links:
- Academic entrepreneurship, exploration, and scientific knowledge production (IB Knowledge link)
- How to launch products in uncertain markets (MIT Sloan Management Review link)
- R&D investments and market uncertainty (IB Knowledge link)
- Competitive imitation and strategic interactions under uncertainty (IB Knowledge link & video)