BibTex format
@article{Harris:2020:10.1136/bmj.m36,
author = {Harris, M and Skopec, M and Issa, H},
doi = {10.1136/bmj.m36},
journal = {BMJ-BRITISH MEDICAL JOURNAL},
title = {REVERSE INNOVATION Global spread of innovations-direction is important Reply},
url = {http://dx.doi.org/10.1136/bmj.m36},
volume = {368},
year = {2020}
}