Imperial College London

Mushegh Harutyunyan

Business School

Assistant Professor in Marketing



m.harutyunyan CV




384Business School BuildingSouth Kensington Campus





Mushegh Harutyunyan is an Assistant Professor of Marketing. He obtained his Ph.D. from Washington University in St. Louis. Prior to joining Imperial College Business School, Dr. Harutyunyan was an Assistant Professor of Marketing at Nazarbayev University Graduate School of Business. He was hosted as a Visiting Scholar by the Fuqua School of Business at Duke University multiple times.

In his research, Dr. Harutyunyan uses quantitative analytical methods to explore firms' strategic behavior and the resulting market outcomes. Specifically, he explores firms' decisions on pricing, product design and launch, information sharing and distribution channel structure. His research also integrates experimental findings about consumers into the traditional quantitative models, investigating how consumers' behavioral traits affect the conventional wisdom about firms' optimal strategies.



Diao W, Harutyunyan M, Jiang B, 2023, Consumer fairness concerns and dynamic pricing in a channel, Marketing Science, Vol:42, ISSN:0732-2399, Pages:569-588

Amaldoss W, Harutyunyan M, 2022, Pricing of Vice Goods for Goal-Driven Consumers, Management Science, ISSN:0025-1909

Harutyunyan M, Jiang B, 2019, The Bright Side of Having an Enemy, Journal of Marketing Research, Vol:56, ISSN:0022-2437, Pages:679-690

Harutyunyan M, Jiang B, 2017, Strategic Implications of Keeping Product Value Secret from Competitor’s Customers, Journal of Retailing, Vol:93, ISSN:0022-4359, Pages:382-399

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