Imperial College London

Mushegh Harutyunyan

Business School

Assistant Professor in Marketing
 
 
 
//

Contact

 

m.harutyunyan CV

 
 
//

Location

 

384Business School BuildingSouth Kensington Campus

//

Summary

 

Publications

Publication Type
Year
to

2 results found

Harutyunyan M, Jiang B, 2019, The Bright Side of Having an Enemy, Journal of Marketing Research, Vol: 56, Pages: 679-690, ISSN: 0022-2437

<jats:p> Conventional wisdom suggests that more intense competition will lower firms’ profits. The authors show that this may not hold in a channel setting with exclusive retailers. They find that a manufacturer and its retailer can both become worse off if their competing manufacturer and retailer with quality-differentiated products exit the market. Put differently, in a channel setting, more intense competition can be all-win for the manufacturer, the retailer, and the consumers. Interestingly, a high-quality manufacturer can benefit from an increase in its competitor’s perceived quality (e.g., due to favorable product reviews from consumers or third-party rating agencies). In other words, a manufacturer may prefer a strong rather than a weak enemy, and the manufacturer can have an incentive to help its competitor improve product quality or remain in the market. Furthermore, the authors show that a multiproduct monopolist manufacturer with an exclusive retailer may make higher profits by spinning off a product into a competing manufacturer that has its own retail channel, even without accounting for any proceeds from the spinoff. </jats:p>

Journal article

Harutyunyan M, Jiang B, 2017, Strategic Implications of Keeping Product Value Secret from Competitor’s Customers, Journal of Retailing, Vol: 93, Pages: 382-399, ISSN: 0022-4359

Journal article

This data is extracted from the Web of Science and reproduced under a licence from Thomson Reuters. You may not copy or re-distribute this data in whole or in part without the written consent of the Science business of Thomson Reuters.

Request URL: http://wlsprd.imperial.ac.uk:80/respub/WEB-INF/jsp/search-html.jsp Request URI: /respub/WEB-INF/jsp/search-html.jsp Query String: respub-action=search.html&id=01050583&limit=30&person=true