BibTex format
@article{Harutyunyan:2019:10.1177/0022243719827916,
author = {Harutyunyan, M and Jiang, B},
doi = {10.1177/0022243719827916},
journal = {Journal of Marketing Research},
pages = {679--690},
title = {The Bright Side of Having an Enemy},
url = {http://dx.doi.org/10.1177/0022243719827916},
volume = {56},
year = {2019}
}