Imperial College London

Mushegh Harutyunyan

Business School

Assistant Professor in Marketing
 
 
 
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Contact

 

m.harutyunyan CV

 
 
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Location

 

384Business School BuildingSouth Kensington Campus

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Summary

 

Publications

Harutyunyan M, Jiang B (2019) The bright side of having an enemy. Journal of Marketing Research 56(4): 679-690

Harutyunyan M, Jiang B (2017) Why keep your product value secret from competitor’s customers? Journal of Retailing 93(3): 382-399