BibTex format
@article{Hong:2009:10.1016/j.jfineco.2008.09.001,
author = {Hong, H and Kacperczyk, M},
doi = {10.1016/j.jfineco.2008.09.001},
journal = {JOURNAL OF FINANCIAL ECONOMICS},
pages = {15--36},
title = {The price of sin: The effects of social norms on markets},
url = {http://dx.doi.org/10.1016/j.jfineco.2008.09.001},
volume = {93},
year = {2009}
}