Imperial College London
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DrMorenaMills

Faculty of Natural Sciences, Centre for Environmental Policy

Reader in Environmental Policy and Practice
 
 
 
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Contact

 

+44 (0)20 7594 7317m.mills Website

 
 
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Location

 

209Weeks BuildingSouth Kensington Campus

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Summary

 

Publications

Citation

BibTex format

@article{Mascia:2018:10.1111/conl.12442,
author = {Mascia, MB and Mills, M},
doi = {10.1111/conl.12442},
journal = {Conservation Letters},
title = {When conservation goes viral: the diffusion of innovative biodiversity conservation policies and practices},
url = {http://dx.doi.org/10.1111/conl.12442},
volume = {11},
year = {2018}
}
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RIS format (EndNote, RefMan)

TY  - JOUR
AB  - Despite billions of dollars invested, “getting to scale” remains a fundamental challenge for conservation donors and practitioners. Occasionally, however, a conservation intervention will “go viral,” with rapid, widespread adoption that transforms the relationship between people and nature across large areas. The factors that shape rates and patterns of conservation interventions remain unclear, puzzling scientists and hindering evidencebased policymaking. Diffusion of innovation theory—the study of the how and why innovations are adopted, and the rates and patterns of adoption—provides a novel lens for examining rates and patterns in the establishment of conservation interventions. Case studies from Tanzania and the Pacific illustrate that characteristics of the innovation, of the adopters, and of the socialecological context shape spatial and temporal dynamics in the diffusion of communitycentered conservation interventions. Differential trends in adoption mirrored the relative advantage of interventions to local villagers and villager access to external technical assistance. Theories of innovation diffusion highlight new arenas for conservation research and provide critical insights for conservation policy and practice, suggesting the potential to empower donors and practitioners with the ability to catalyze conservation at scale—and to do so at less cost and with longerlasting impacts.
AU  - Mascia,MB
AU  - Mills,M
DO  - 10.1111/conl.12442
PY  - 2018///
SN  - 1755-263X
TI  - When conservation goes viral: the diffusion of innovative biodiversity conservation policies and practices
T2  - Conservation Letters
UR  - http://dx.doi.org/10.1111/conl.12442
UR  - http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000435270100020&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=1ba7043ffcc86c417c072aa74d649202
UR  - http://hdl.handle.net/10044/1/76315
VL  - 11
ER  -
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