BibTex format
@article{Perkmann:2012,
author = {Perkmann, M and Salter, A},
journal = {MIT Sloan Management Review},
pages = {79--88},
title = {How to create productive partnerships with universities},
url = {http://sloanreview.mit.edu/x/53417},
volume = {53},
year = {2012}
}