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@inproceedings{Zollo:2015:10.5465/AMBPP.2015.250,
author = {Zollo, M and Minoja, M and Coda, V},
doi = {10.5465/AMBPP.2015.250},
pages = {1599--1604},
title = {Toward an integrated theory of strategy},
url = {http://dx.doi.org/10.5465/AMBPP.2015.250},
year = {2015}
}

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TY  - CPAPER
AB  - We introduce the concepts of customer advantage, stakeholder advantage and economic surplus to develop an integrative approach to the study of strategic management. We develop a conceptual framework to analyze the interdependencies between competitive, growth and stakeholder strategies for the achievement of customer and stakeholder advantage.
AU  - Zollo,M
AU  - Minoja,M
AU  - Coda,V
DO  - 10.5465/AMBPP.2015.250
EP  - 1604
PY  - 2015///
SP  - 1599
TI  - Toward an integrated theory of strategy
UR  - http://dx.doi.org/10.5465/AMBPP.2015.250
ER  -

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ProfessorMaurizioZollo

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