Imperial College London
Alternate

Dr Nikolas Mastellos

Faculty of Medicine, School of Public Health

Honorary Lecturer
 
 
 
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Contact

 

n.mastellos Website

 
 
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Location

 

Reynolds BuildingCharing Cross Campus

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Summary

 

Publications

Citation

BibTex format

@misc{Alakhrass:2017,
author = {Alakhrass, H and Mastellos, N and O'Donoghue, JM and Majeed, A},
title = {Health-Related Twitter Messages for Diabetes Prevention in the Saudi Arabian Population},
type = {Poster},
url = {http://hdl.handle.net/10044/1/54127},
year = {2017}
}
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RIS format (EndNote, RefMan)

TY  - GEN
AB  - Type 2 diabetes is a severe chronic metabolic disorder, and Saudi Arabia currently suffers from high rates of undiagnosed diabetes. The Saudi Arabians are also high-intensity users of social media, especially Twitter. There are limited barriers to healthcare access to government clinics in Saudi Arabia, but the population is unaware of the necessity to prevent or diagnose diabetes. The Saudi Arabian Ministry of Health has implemented the National Diabetes Prevention and Control Program (NDPCP) and the Wake Up! public education campaign as a way to promote diagnosis and early intervention in diabetes, but has not used Twitter as part of the campaign. This project aims to assess the feasibility of using Twitter to successfully promote diabetic screening among patients at risk of developing Type 2 diabetes in Saudi Arabia. The objectives of this research are to: 1) develop a targeted social media model for the Wake Up! Campaign using Twitter, 2) compare the screening rates for diabetes in Saudi Arabia before and after the Twitter campaign intervention, 3) measure users’ engagement and satisfaction with the Wake Up! Twitter Campaign, and 4) explore stakeholders’ engagement, experience and satisfaction with the Wake Up! Twitter Campaign. Three substudies will be conducted to assess how effective Twitter is at motivating Saudi Arabians to undergo screening for diabetes. Substudy 1 will compare rates of positive diabetes screening at two clinics in Saudi Arabia’s Eastern Province; Substudy 2 will be an anonymous survey of Twitter users who engaged with the Wake Up! Twitter Campaign; and Substudy 3 will consist of interviews conducted with stakeholders to solicit feedback on the Wake Up! Twitter Campaign. The campaign will be launched in the summer of 2017, and is anticipated to run for 18 months.
AU  - Alakhrass,H
AU  - Mastellos,N
AU  - O'Donoghue,JM
AU  - Majeed,A
PY  - 2017///
TI  - Health-Related Twitter Messages for Diabetes Prevention in the Saudi Arabian Population
UR  - http://hdl.handle.net/10044/1/54127
ER  -
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