Imperial College London

Dr Omar Merlo

Business School

Assistant Professor
 
 
 
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Contact

 

+44 (0)20 7594 9112o.merlo

 
 
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Location

 

Business School BuildingSouth Kensington Campus

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Summary

 

Publications

Citation

BibTex format

@article{Merlo:2008:10.1177/1470593108089204,
author = {Merlo, O and Lukas, BA and Whitwell, GJ},
doi = {10.1177/1470593108089204},
journal = {Marketing Theory},
pages = {189--204},
title = {Heuristics revisited: implications for marketing research and practice},
url = {http://dx.doi.org/10.1177/1470593108089204},
volume = {8},
year = {2008}
}

RIS format (EndNote, RefMan)

TY  - JOUR
AU - Merlo,O
AU - Lukas,BA
AU - Whitwell,GJ
DO - 10.1177/1470593108089204
EP - 204
PY - 2008///
SN - 1470-5931
SP - 189
TI - Heuristics revisited: implications for marketing research and practice
T2 - Marketing Theory
UR - http://dx.doi.org/10.1177/1470593108089204
VL - 8
ER -