Imperial College London

Dr Omar Merlo

Business School

Assistant Professor
 
 
 
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Contact

 

+44 (0)20 7594 9112o.merlo

 
 
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Location

 

Business School BuildingSouth Kensington Campus

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Summary

 

Publications

Citation

BibTex format

@article{Merlo:2011:10.1108/03090561111137651,
author = {Merlo, O},
doi = {10.1108/03090561111137651},
journal = {European Journal of Marketing},
pages = {1152--1171},
title = {The influence of marketing from a power perspective},
url = {http://dx.doi.org/10.1108/03090561111137651},
volume = {45},
year = {2011}
}

RIS format (EndNote, RefMan)

TY  - JOUR
AU - Merlo,O
DO - 10.1108/03090561111137651
EP - 1171
PY - 2011///
SN - 0309-0566
SP - 1152
TI - The influence of marketing from a power perspective
T2 - European Journal of Marketing
UR - http://dx.doi.org/10.1108/03090561111137651
VL - 45
ER -