Imperial College London

Dr Omar Merlo

Business School

Assistant Professor
 
 
 
//

Contact

 

+44 (0)20 7594 9112o.merlo

 
 
//

Location

 

Business School BuildingSouth Kensington Campus

//

Summary

 

Publications

Citation

BibTex format

@article{Merlo:2011,
author = {Merlo, O and Auh, S},
journal = {Industrial Marketing Management},
title = {The power of marketing within the firm: its contribution to business performance and the effect of power asymmetry},
year = {2011}
}

RIS format (EndNote, RefMan)

TY  - JOUR
AU - Merlo,O
AU - Auh,S
PY - 2011///
TI - The power of marketing within the firm: its contribution to business performance and the effect of power asymmetry
T2 - Industrial Marketing Management
ER -