Imperial College London

Dr Omar Merlo

Business School

Assistant Professor
 
 
 
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Contact

 

+44 (0)20 7594 9112o.merlo

 
 
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Location

 

Business School BuildingSouth Kensington Campus

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Summary

 

Publications

Citation

BibTex format

@article{Merlo:2014,
author = {Merlo, OG and Eisingerich, A and Auh, S},
journal = {MIT Sloan Management Review},
pages = {1--9},
title = {Why Customer Participation Matters},
year = {2014}
}

RIS format (EndNote, RefMan)

TY  - JOUR
AB - These days, many businesses are focused on increasing customers’ positive word of mouth. But emphasizing customer participation may be a more important vehicle for generating valuable repeat business.
AU - Merlo,OG
AU - Eisingerich,A
AU - Auh,S
EP - 9
PY - 2014///
SP - 1
TI - Why Customer Participation Matters
T2 - MIT Sloan Management Review
ER -