Dr Omar Merlo

Business School

Assistant Professor

Contact

+44 (0)20 7594 9112o.merlo

Location

Business School BuildingSouth Kensington Campus

Summary

Publications

Citation

BibTex format

@article{Merlo:2019,
author = {Merlo, O and Eisingerich, AB and Shin, H-K and Britton, RA},
journal = {MIT SLOAN MANAGEMENT REVIEW},
pages = {10--12},
title = {Avoiding the Pitfalls of Customer Participation},
url = {https://www.webofscience.com/api/gateway?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000486133500006&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=a2bf6146997ec60c407a63945d4e92bb},
volume = {61},
year = {2019}
}

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RIS format (EndNote, RefMan)

TY  - JOUR
AU  - Merlo,O
AU  - Eisingerich,AB
AU  - Shin,H-K
AU  - Britton,RA
EP  - 12
PY  - 2019///
SN  - 1532-9194
SP  - 10
TI  - Avoiding the Pitfalls of Customer Participation
T2  - MIT SLOAN MANAGEMENT REVIEW
UR  - https://www.webofscience.com/api/gateway?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000486133500006&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=a2bf6146997ec60c407a63945d4e92bb
VL  - 61
ER  -

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