BibTex format
@article{Merlo:2024:10.1007/s11747-023-00929-3,
author = {Merlo, O and Eisingerich, AB and Hoyer, WD},
doi = {10.1007/s11747-023-00929-3},
journal = {Journal of the Academy of Marketing Science},
pages = {140--163},
title = {Immunizing customers against negative brand-related information},
url = {http://dx.doi.org/10.1007/s11747-023-00929-3},
volume = {52},
year = {2024}
}