Dr Omar Merlo

Business School

Assistant Professor

Contact

+44 (0)20 7594 9112o.merlo

Location

Business School BuildingSouth Kensington Campus

Summary

Publications

Citation

BibTex format

@article{Merlo:2009:10.1007/s11002-009-9072-7,
author = {Merlo, O and Auh, S},
doi = {10.1007/s11002-009-9072-7},
journal = {Marketing Letters},
pages = {295--311},
title = {The effects of entrepreneurial orientation, market orientation, and marketing subunit influence on firm performance},
url = {http://dx.doi.org/10.1007/s11002-009-9072-7},
volume = {20},
year = {2009}
}

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RIS format (EndNote, RefMan)

TY  - JOUR
AU  - Merlo,O
AU  - Auh,S
DO  - 10.1007/s11002-009-9072-7
EP  - 311
PY  - 2009///
SN  - 0923-0645
SP  - 295
TI  - The effects of entrepreneurial orientation, market orientation, and marketing subunit influence on firm performance
T2  - Marketing Letters
UR  - http://dx.doi.org/10.1007/s11002-009-9072-7
VL  - 20
ER  -

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