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BibTex format

@article{Merlo:2014,
author = {Merlo, OG and Eisingerich, A and Auh, S},
journal = {MIT Sloan Management Review: MIT's journal of management research and ideas},
pages = {81--88},
title = {Why Customer Participation Matters},
url = {https://sloanreview-mit-edu.iclibezp1.cc.ic.ac.uk/article/why-customer-participation-matters/},
volume = {55},
year = {2014}
}

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RIS format (EndNote, RefMan)

TY  - JOUR
AB  - These days, many businesses are focused on increasing customers’ positive word of mouth. But emphasizing customer participation may be a more important vehicle for generating valuable repeat business.
AU  - Merlo,OG
AU  - Eisingerich,A
AU  - Auh,S
EP  - 88
PY  - 2014///
SN  - 0019-848X
SP  - 81
TI  - Why Customer Participation Matters
T2  - MIT Sloan Management Review: MIT's journal of management research and ideas
UR  - https://sloanreview-mit-edu.iclibezp1.cc.ic.ac.uk/article/why-customer-participation-matters/
VL  - 55
ER  -

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Dr Omar Merlo

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RIS format (EndNote, RefMan)