BibTex format
@article{Eisingerich:2013,
author = {Eisingerich, AB and Merlo, O and Auh, S},
journal = {MIT Sloan Management Review},
pages = {81--88},
title = {Why Customer Participation Matters},
url = {http://sloanreview.mit.edu/article/why-customer-participation-matters/},
volume = {55},
year = {2013}
}