Imperial College London

Dr Omar Merlo

Business School

Assistant Professor



+44 (0)20 7594 9112o.merlo




Business School BuildingSouth Kensington Campus





Dr Merlo's research focuses primarily on customer management, the role and influence of marketing within organisations, services and relationship marketing, the use of power and politics to study marketing phenomena, and marketing-related decision making. He's currently particularly interested in how organisations can deal with negative brand-related information, for example through transparency initiatives, customer participation, or by building customer immunity to negative information.