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@article{Alberts:2016:10.1016/j.enpol.2016.06.001,
author = {Alberts, G and Gurguc, Z and Koutroumpis, P and Martin, R and Muuls, M and Napp, T},
doi = {10.1016/j.enpol.2016.06.001},
journal = {Energy Policy},
pages = {504--523},
title = {Competition and norms: a self-defeating combination?},
url = {http://dx.doi.org/10.1016/j.enpol.2016.06.001},
volume = {96},
year = {2016}
}

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TY  - JOUR
AB  - This paper investigates the effects of information feedback mechanisms on electricity and heating usage at a student hall of residence in London. In a randomised control trial, we formulate different treatments such as feedback information and norms, as well as prize competition among subjects. We show that information and norms lead to a sharp – more than 20% - reduction in overall energy consumption. Because participants do not pay for their energy consumption this response cannot be driven by cost saving incentives. Interestingly, when combining feedback and norms with a prize competition for achieving low energy consumption, the reduction effect – while present initially – disappears in the long run. This could suggest that external rewards reduce and even destroy intrinsic motivation to change behaviour.
AU  - Alberts,G
AU  - Gurguc,Z
AU  - Koutroumpis,P
AU  - Martin,R
AU  - Muuls,M
AU  - Napp,T
DO  - 10.1016/j.enpol.2016.06.001
EP  - 523
PY  - 2016///
SN  - 1873-6777
SP  - 504
TI  - Competition and norms: a self-defeating combination?
T2  - Energy Policy
UR  - http://dx.doi.org/10.1016/j.enpol.2016.06.001
UR  - http://hdl.handle.net/10044/1/33898
VL  - 96
ER  -

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