Dr. Stijn Maesen is Assistant Professor of Marketing at Imperial College Business School. Stijn’s current research focuses on issues related to health and sustainability in retailing.
Stijn has worked with organisations on projects generating both scientific and practical insights. He studies how nutritional labelling programs affect in-store purchase behaviour, and examines how organic retailer store entry and organic product innovations impact the retail landscape. He applies econometric models to large data sets to generate managerially relevant insights for manufacturers, retailers, and public policy.
Stijn received his Ph.D. in Marketing from KU Leuven. Before entering the Ph.D. program, he worked in marketing research for GfK.
At Imperial College Business School, Stijn teaches Marketing Analytics on the MSc Strategic Marketing program.
Maesen S, 2019, Going Health and Organic: How Does it Impact Manufacturer and Retailer Performance?