Imperial College London

Dr Stijn Maesen

Business School

Assistant Professor of Marketing



+44 (0)20 7594 9117s.maesen CV




379Business School BuildingSouth Kensington Campus





Dr. Stijn Maesen is Assistant Professor of Marketing at Imperial College Business School. Stijn’s current research focuses on issues related to health and sustainability in retailing.

Stijn has worked with organisations on projects generating both scientific and practical insights. He studies how nutritional labelling programs affect in-store purchase behaviour, and examines how organic retailer store entry and organic product innovations impact the retail landscape. He applies econometric models to generate managerially relevant insights for manufacturers, retailers, and public policy.

Stijn received his Ph.D. in Marketing from KU Leuven. His doctoral dissertation was the winner of the 2020 AMS Mary Kay Doctoral Dissertation Award. Before entering the Ph.D. program, he worked in marketing research for GfK.

At Imperial College Business School, Stijn teaches Marketing Analytics on the on campus and online MSc Strategic Marketing program and Marketing Decisions on the MSc Management program.

Selected Publications

Journal Articles

Maesen S, Lamey L, ter Braak A, et al., 2021, Going Healthy: How Product Characteristics Influence the Sales Impact of Front-of-Pack Health Symbols, Journal of the Academy of Marketing Science, ISSN:0092-0703

More Publications