Summary
Dr. Stijn Maesen is Assistant Professor of Marketing at Imperial College Business School.
His research is focused on retailing, studying the market outcomes of retailer’s marketing strategies. Stijn’s research has been published in the Journal of Marketing and the Journal of the Academy of Marketing Science. His work on the impact of nutritional labelling on in-store purchase behavior was selected as the winner of the 2020 AMS Mary Kay Doctoral Dissertation Award.
At Imperial College Business School, Stijn teaches Marketing Analytics in the on campus and online MSc Strategic Marketing program, and Marketing Decisions on the MSc Management program.
Stijn received his Ph.D. in Marketing from KU Leuven. Before entering the Ph.D. program, he worked in marketing research for GfK.
Selected Publications
Journal Articles
Maesen S, Lamey L, ter Braak A, et al., 2022, Going Healthy: How Product Characteristics Influence the Sales Impact of Front-of-Pack Health Symbols, Journal of the Academy of Marketing Science, ISSN:0092-0703
Maesen S, Lamey L, 2023, The Impact of Organic Specialist Store Entry on Category Performance at Incumbent Stores, Journal of Marketing, ISSN:0022-2429