Imperial College London

Dr Stijn Maesen

Business School

Assistant Professor of Marketing
 
 
 
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Contact

 

+44 (0)20 7594 9117s.maesen CV

 
 
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Location

 

379Business School BuildingSouth Kensington Campus

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Summary

 

Publications

Publication Type
Year
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1 results found

Maesen S, Lamey L, ter Braak A, Jansen Let al., 2021, Going Healthy: How Product Characteristics Influence the Sales Impact of Front-of-Pack Health Symbols, Journal of the Academy of Marketing Science, ISSN: 0092-0703

Journal article

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