Publications
2 results found
Maesen S, Lamey L, ter Braak A, et al., 2022, Going Healthy: How Product Characteristics Influence the Sales Impact of Front-of-Pack Health Symbols, Journal of the Academy of Marketing Science, ISSN: 0092-0703
Journal article
Maesen S, Lamey L, 2022, The Impact of Organic Specialist Store Entry on Category Performance at Incumbent Stores, Journal of Marketing, ISSN: 0022-2429
Journal article
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