Stephan Seiler is an Associate Professor of Marketing at Imperial College. He is also an Associate Professor of Economics (by courtesy) at Imperial College and a Research Fellow at the Centre for Economic Policy Research (CEPR), the CESifo Research Network, and the Institute for Fiscal Studies (IFS). Professor Seiler received his PhD from the London School of Economics and was previously employed at Stanford and UCLA. He was named a Marketing Science Institute "Young Scholar" as well as subsequently an MSI "Scholar" and has won several best paper awards in marketing and economics. In 2020 he was awarded a Faculty Excellence Award for teaching in the Master of Science in Business Analytics program at UCLA. He is currently an Associate Editor at Marketing Science, Quantitative Marketing and Economics, and the Journal of Industrial Economics. He co-organizes the European Quant Marketing Seminar series and he serves as a Public Editor at Quantitative Marketing and Economics.
His research focuses on consumer choice in various markets. He analyzes issues ranging from the choice of hospital for a bypass operation to the reaction of consumers to promotions of laundry detergent. He is particularly interested in understanding consumer search behavior, such as how informed consumers are about prices or other product characteristics when making a purchase decision. Another strand of his research analyzes the production and impact of user-generated content on platforms such as Wikipedia and Twitter.
Ursu R, Seiler S, Honka E, 2022, The Sequential Search Model: A Framework for Empirical Research
Levine J, Seiler S, 2022, Identifying State Dependence in Brand Choice: Evidence from Hurricanes
Levine J, Seiler S, 2022, Identifying State Dependence in Brand Choice: Evidence from Hurricanes, Cesifo Working Paper