BibTex format
@article{Calzada:2012:10.1287/mksc.1120.0716,
author = {Calzada, J and Valletti, T},
doi = {10.1287/mksc.1120.0716},
journal = {Marketing Science},
pages = {649--667},
title = {Intertemporal movie distribution: Versioning when customers can buy both versions},
url = {http://dx.doi.org/10.1287/mksc.1120.0716},
volume = {31},
year = {2012}
}