Imperial College London

Wei Wei

Business School

Research Postgraduate







Business School BuildingSouth Kensington Campus





Wei is a PhD student in the Department of Management & Entrepreneurship at Imperial College Business School, starting from 2021.

His research interests span broadly across entrepreneurship, innovation, and strategy. As a former entrepreneur, he has a special interest in different strategies entrepreneurs can adopt to grow their ventures and outperform competitors. He is also particularly interested in strategy-related innovation topics in institutions & innovation, innovation incentivization, and open innovation. He is currently working on two streams of projects: 1. Information disclosure strategies of entrepreneurs; 2. Institutions and rewarding innovation.

Prior to joining Imperial, he spent several years as an entrepreneur in internet & real estate and earlier a corporate real estate investment consultant. He was fortunate to have received venture capital funding and support from great people as an entrepreneur. He experienced a full cycle of early-stage entrepreneurship: building founding team, venture capital funding, testing business model, achieving break-even, restructuring, etc. As a proponent of failure-tolerant culture, recognized as crucial for entrepreneurship and innovation in literature, he admits that he did not manage to succeed eventually. He is now keen to turn his experiences and lessons into research output and help students as well as practitioners succeed in their entrepreneurship and innovation.

He uses quantitative methods and programming heavily in his research. He taught himself to be a full-stack web developer while he ran his internet startup. He consistently seeks to improve work efficiency through automation. That said, he values ideas more than technical skills in research.

Wei holds an MPhil in Planning, Growth and Regeneration from University of Cambridge, and a BA in Economics from Peking University.