Imperial College London

Dr. Xinrong Zhu

Business School

Assistant Professor - Marketing
 
 
 
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Contact

 

x.zhu CV

 
 
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Location

 

Business School BuildingSouth Kensington Campus

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Summary

 

Publications


Working Papers

show research

Inference and Impact of Category Captaincy (R&R at Management Science)

Share Dispersion of National Brands: the Role of Retailers

with Robert Clark and Jean-François Houde

Leveraging User-Generated Content for Product Improvement: Bridging the Gap between Customer
Inputs and Managerial Decisions

with Srinagesh Gavirneni, Miguel I. Gómez and Koichi Yonezawa

Who Is AI Replacing? The Impact of ChatGPT on Online Labor Markets 

with Ozge Demirci and Jonas Hannane