BibTex format
@inbook{Mishina:2012:oxfordhb/9780199596706.013.0010,
author = {Mishina, Y and Devers, CE},
booktitle = {The Oxford Handbook of Corporate Reputation},
doi = {oxfordhb/9780199596706.013.0010},
editor = {Barnett and Pollock},
pages = {201--220},
publisher = {Oxford University Press},
title = {On being bad: Why stigma is not the same as a bad reputation},
url = {http://dx.doi.org/10.1093/oxfordhb/9780199596706.013.0010},
year = {2012}
}